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Mirriad flags weaker first-half revenue
ShareCast· 2 days agoVirtual product placement and in-content advertising specialist Mirriad said in an update on Friday that it expected revenue for the first half to be...
Netflix’s Advertising Challenge: It Isn’t Big Enough
Bloomberg· 7 days agoWhile Netflix is the biggest streaming service in Hollywood, it is barely in the top 10 for advertisers.
Summer of Sport: Insights from the Cannes Lions Jury Room
CityAM via Yahoo Finance UK· 4 days agoThe Summer of Sport was a key topic at the Cannes Lions, and Louise Johnson, CEO of Fuse, was...
India’s T20 Cricket World Cup Victory Likely to Boost Ad Revenue
Bloomberg· 12 hours agoHave a confidential tip for our reporters? India has won the T-20 Cricket World Cup after a gap of...
Sabrina Elba Reveals What Husband Idris Elba Really Smells Like: 'It Embodies Him' (Exclusive)
People via Yahoo News UK· 2 hours agoShot by renowned photographer Mert Alas, the campaign sees the Elbas embracing one another and...
Advertisers, business groups want ‘significant changes’ to data privacy bill
The Hill via Yahoo News UK· 5 days agoBusiness and advertising groups are demanding “significant changes” to a landmark data privacy bill...
These major cruise lines are changing their displayed prices. Here's why.
USA TODAY via Yahoo Finance UK· 2 days agoCalifornia Senate Bill 478 – also known as the “Honest Pricing Law” or “Hidden Fees Statute” – will...
Thursday newspaper round-up: Betting advertising, Ferrari, Mike Ashley
ShareCast· 3 days agoThe UK’s current trade deal with the EU is not working and the country must stop “walking on...
Six Questions For Brian O’Kelley, CEO And Co-Founder, Scope3
Forbes· 2 days agoA respected entrepreneur and executive with a track record of building companies that have defined...
Council Post: All Marketing Is Performance Marketing Now
Forbes· 3 days agoMarketing and advertising have traditionally been split along a line. On one side are big brand...