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Larry Light, Marketer Behind Revival of McDonald’s, Dies at 83
New York Times· 11 hours agoLarry Light, a McDonald’s executive who oversaw a worldwide marketing campaign in the early 2000s...
Squarespace wants to help service based businesses win more work. We asked them how.
TechRadar· 21 hours agoFollowing the launch, we had a chance to talk to Nikki Kuritsky, Head of Commerce at Squarespace to...
Council Post: Features And Benefits Of AI Tools For Digital Advertising
Forbes· 1 day agoThe digital advertising landscape is undergoing a massive transformation, thanks to artificial...
Council Post: The Art Of Repeat Purchases: Utilizing Data To Enhance Customer Journeys
Forbes· 1 day agoIn response, brands are refining their customer journeys to provide seamless and interconnected...
Council Post: Strategies In Sales Leading To Actual Outcomes
Forbes· 2 days agoIn the business realm, the techniques and tactics used in corporate sales can have a substantial...
Council Post: Emerging Trends At Cannes Lions 2024 And How To Navigate Them With PR
Forbes· 2 days agoAlong the bustling promenades beside the Palais des Festivals, industry leaders shared how public relations can elevate emerging marketing trends
Council Post: Understanding The Distinctions Between Repositioning And Rebranding
Forbes· 2 days agoTwo primary strategies for this growth evolution are repositioning and rebranding....
Council Post: 11 Ways Agencies Are Combating Click Fraud In 2024
Forbes· 2 days agoThe distorted metrics click fraud creates can lead to misallocated resources and flawed decision...
How To Become An Influencer And Actually Make Money
Forbes· 3 days agoUnderstanding how to become an influencer and make money doing so is a dream for many in the digital age, where social media platforms ...
From Megan Rapinoe to Simone Manuel, The Collective Celebrates Five Years of Betting Big on Women...
Variety via Yahoo News UK· 6 days agoIn 2019, the Collective bet big on female athletes. An offshoot of sports, music and entertainment...