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Why Snoop Dogg is making history with college football bowl game sponsorship
USA TODAY Sports via Yahoo Sport· 7 minutes agoBefore the start of the college football season in 2021, the NCAA published an annual handbook that listed what kinds of major sponsorships to ban from postseason bowl games. It was a morality ...
TV companies flaunt ad tech and AI to persuade advertisers to spend
Reuters· 24 minutes agoTelevision "upfront" advertiser presentations this week in New York City were hardly about TV at...
Reddit shares jump after OpenAI partnership deal
Reuters via Yahoo Finance UK· 35 minutes agoThe partnership, announced on Thursday, allows Reddit to leverage OpenAI's technology to build tools and features, and OpenAI's ChatGPT platform to...
In pictures: Jurgen Klopp’s reign as Liverpool manager
EDP24 - Eastern Daily Press· 35 minutes agoAs a subscriber, you are shown 80% less display advertising when reading our articles. It is important that we continue to promote these adverts as our local businesses need ...
Why Dubai property ads are showing up different these days
Gulf News· 5 hours agoThe Dubai Real Estate Regulatory Agency recently implemented new regulations aimed at the processing...
Reddit shares surge on news of OpenAI content deal
EuroNews· 47 minutes agoReddit shares climbed as much as 15% in after-hours trading after the discussion platform confirmed it had struck a deal with start-up OpenAI. The...
India: Owner of billboard that killed 16 people arrested – DW – 05/17/2024
Deutsche Welle· 2 hours agoPolice from the west Indian city of Mumbai on Thursday arrested the owner of a huge billboard that...
Heard on the Street: Netflix Shows a Strong Advertising Game
The Wall Street Journal· 19 hours agoNetflix may be coming from behind in advertising, but it’s catching up fast—including on competitors...
Netflix's NFL deal highlights streamer's 'natural evolution' as sports rights take center stage
Yahoo Finance· 3 hours agoSome on Wall Street view the move as more of an experiment for Netflix, with streaming platforms...
Advertising That Mixes Reality with A.I.
New York Times· 1 day agoLove it or hate it, artificial intelligence has become increasingly prevalent in our lives. Frankie Deane, senior vice president of growth for the...